Zimbabwe is home to the world's second largest population of African elephants, with over 100,000 animals.
Although Zimbabwe has a healthy elephant population, 90% of African elephants have been wiped out in the last 100 years - mainly due to the ivory trade.
Zimbabwe has been very successful in raising elephant numbers, by more than double in recent years, but this has raised new challenges in human-wildlife co-existence. Elephants compete for the same resources as rural communities creating conflict in many remote areas.
However, at the same time, an elephant can generate up to $1.6 million in revenue in its lifetime through tourism, and offer a huge opportunity to generate income and jobs. Tourism can be part of the solution, especially if revenues are invested back into local communities.
WildAid's newest Zimbabwean ambassador, singer and songwriter Anita Jaxson recently spent a few days at Imire Rhino & Wildlife Conservancy learning more about elephants, and the opportunities and challenges they present to Zimbabwe.
Anita is passionate about Zimbabwe's wildlife and was thrilled to add her voice to promote tourism in Zimbabwe, as well as the nation’s wildlife and heritage.
“Having had the opportunity to spend time with elephants and learn more about these amazing animals, my love and understanding of the opportunities and challenges they present has grown greatly. I encourage all Zimbabweans to get out and experience our magnificent heritage, it’s easier than you think!”, says Anita.
Watch as Anita spreads WildAid's message and gets up close and personal with a habituated elephant at Imire Rhino and Wildlife Conservancy.